Members of Jefferson Airplane performing at the KFRC Fantasy Fair and Magic Mountain Music Festival in Marin County, California, United States in June, 1967
Photo Credit: Bryan Costales ©2009 Bryan Costales, licensed CC BY-SA 3.0-Bcx.Org: http://www.bcx.org/photos/events/concerts/ffair/?file=KFRCFantasyFair19670603_7464SBCX.jpg, Wikimedia Commons CC BY-SA 3.0; Jefferson Airplane, Marin County, CA, 1967
Born of the simple intention to unite people in the name of connection and love, an event on the polo fields of Golden Gate Park half a century ago sparked a cultural paradigm shift unrivaled in the U.S. since World War II. But this time it was the antithesis to war that would reshape America: the Summer of Love.
The impetus for that fateful summer was called the Human Be-In, in a nod to the peaceful sit-ins waged by university students in the preceding years against racial segregation. In the years surrounding the Summer of Love, the frigid prospect of nuclear war loomed, minorities and women were rising up against myriad oppressions and the government was cracking down on mind-altering substances like LSD and cannabis. The Summer of Love and its values of free expression, love, peace, activism, and psychedelic exploration of consciousness were the backlash.
The early acid-rock sounds of Grateful Dead, Jefferson Airplane, Big Brother and the Holding Co. and others mixed with the words of boundary-pushing poets and psychedelic pioneers to gather 75,000 or so young people in the park. They spilled out into the five-block radius of the Haight-Ashbury neighborhood with fresh smells, sounds and ideals that came to shape the era’s iconography.
Bill McCarthy, founder of the Unity Foundation, co-produced a 50-year anniversary celebration of the Be-In in San Francisco this week.
“It’s important that we celebrate the past, celebrate the victories, triumphs and challenges of the past, but at the same time look at what’s happening today,” he said. “We’re saying yes, in 1967 this all happened, so let’s rededicate ourselves to that. But let’s also see what’s happening today that can build community, build empathy with people all over the world that are struggling.”
He said given the current political climate, with Trump’s impending inauguration and all that’s bound to come with it, there is more reason than ever to “activate ourselves.” He said when you take the “long view” from 1967 to now, it’s obvious that we’re moving forward.
“The values we treasure and movements we created are still stronger than they ever have been,” he said. “When there’s darkness in the world, the thing that feeds darkness is fear. The last thing we should do right now is be fearful.”
Fifty years since the Be-In, as the digital age re-molds the economy, values and skylines of San Francisco and beyond, the ideals of the Human Be-In remain woven through our culture in ways we rarely pause to acknowledge. From the sounds of activism to the shape of companies to that box of free stuff out on the corner, many hippie dreams are alive and well in 2017.
Annie Oak, founder of the Women’s Visionary Congress, a nonprofit dedicated to exploring altered states of consciousness, says the prevalence of psychedelics in the 1960s and ’70s is directly related to the ideas put forth by young people at the time.
“These substances allowed people to think way outside the box and also question social systems,” she said. “The hippies here really put forward a liberal political consciousness and humanist values that impacted society.”
Here are three modern cultural shifts that have their roots in the psychedelic Summer of Love.
1. Collectivism, from communal living to open-source software.
Annie Oak says communal living, which is everywhere now, was born in the Summer of Love. So, she says, are collectivist projects like the Haight-Ashbury Free Clinic, which is still in operation, offering medical treatment free of charge.
“These ideas of collectivism really launched larger ideas like the open-source software movement and creative commerce,” she notes. “These are ideas that are commonplace now.”
Michael Gosney has produced Digital Be-Ins over the years at Be-In anniversaries to pay homage to the initial Be-In of ’67 and to look to the future. He was involved in early desktop publishing and digital media in San Francisco in the late ’80s. It was the dawn of personal computers, and his magazine was covering early Macintosh creativity. He describes the publication as a “nexus of artists and tech people coming together.”
Between ’85 and ’92 he observed that psychedelics—which made their debut in modern culture during the Summer of Love—heavily influenced the creation of digital media. He says the software programmers who worked on digital music, animation, photography and video were influenced by psychedelics.
“I noticed the preponderance of psychedelic influence in the programming community with the engineers that were inventing these new tools,” he said. “Psychedelic influence was extremely powerful, and really that’s how people were seeing the vision of digital networks and so forth. It very much came out of the influence of psychedelics.”
2. Activism and alternative media.
The mainstream newspapers in 1967 were not about to promote the Be-In event. An underground, independent zine called the Oracle, produced for free in Haight-Ashbury, was the first to cover what would become the catalyst for the hippie days and cultural revolution.
“The Oracle was the first to write about the Be-In, so it helped launch the alternative press,” Annie Oak of WVC says. “And there were also underground radio stations that helped promote the events, so the whole alternative media movement really was moved along by the Be-In and the Summer of Love.”
Oak notes that the environmental movement was also taking place in Haight-Ashbury at the time. The local community organized in the ’60s against a proposed freeway project that would run through the panhandle portion of Golden Gate park, connecting Golden Gate Bridge with the Peninsula. The community organized in protest on the same polo grounds where the initial Be-In took place, and their uprising eventually killed the freeway project. This was in 1964, but Oak says the power of community organizing was a key motif of the ’67 Be-In and its cultural imprints.
“The freeway was one of the important predecessors of the Be-In activism and gathering that took place also in the polo grounds three years later, and the later protests against the war,” she said. “Timothy Leary kind of set the tone with his famous phrase, turn on, tune in, drop out, which kind of set the tone for the Be-In. But what really happened here is people kind of turned on to activism, and then took over. They took over big sections of our culture and changed it in positive ways.”
Oak notes the irony that because of the proposed freeway project, which would have displaced many residents, the Haight-Ashbury neighborhood harbored lower-income residents like students and minorities. As the years passed following the Summer of Love, the neighborhood became an iconic tourist destination. Today, as wealthy techies have been drawn to the city for its iconic allure, lower-income residents are priced out.
“Haight-Ashbury sort of personified the transition between the beat generation—the poets and jazz hipsters that were embracing a lot of the black jazz culture—and the hippies, who then kind of came into what was then a black neighborhood,” Oak says. “And, to some degree, later that movement ironically gentrified the neighborhood, and a lot of the black community then left. It was a very complex form of gentrification, and that gentrification is still happening.”
Bill McCarthy of Unity Foundation said in planning the Be-In anniversary this year he had a conversation with author and historian Dennis McNally about how the mainstream media of the time co-opted the Summer of Love.
“[McNally] was saying… the media created the hippie and created this—how we should look at the culture, and that was part of the downfall,” McCarthy said. “And to that I said, well, Dennis, the beautiful thing now is we can create our own media. We’re not saddled by ABC, NBC, CBS, whatever anymore. We have our own media vehicles.”
3. Cannabis legalization and psychedelic science are influencing mainstream medicine.
Two years prior to the Summer of Love, the psychedelic beloved by many young people who associated LSD with spiritual enlightenment and creative expression was criminalized, like cannabis before it. Retaliating against the Summer of Love and the progressive concepts it launched, President Richard Nixon waged the racist, violent (and ultimately failed) war on drugs that vilified psychedelics and cannabis in the public eye for decades.
Cannabis and most psychedelics remain federally illegal to this day, though the pendulum is starting to swing back. Eight U.S. states have legalized weed for adult use, and this decade the first U.S. government-approved human trials assessing psychedelics in tandem with psychotherapy treatment are showing overwhelmingly positive results. Most of the studies are sponsored by the Multidisciplinary Association for Psychedelic Studies (MAPS), a nonprofit group founded by Rick Doblin in 1986.
Doblin said the Summer of Love set society on a path toward important cultural shifts.
“Since the iconic Summer of Love, 50 years ago, marijuana has gone from being a heavily demonized drug used by rebellious youth to a medicine, with one of the largest growing demographics being elderly people,” he said. “Psychedelics now are being investigated as tools used in scientific research for therapeutic uses, a catalyst of spirituality, art and creativity, acceptance of death and we are now facing their legitimization and acceptance as medical tools.”
In addition, MAPS is conducting studies of MDMA’s potential to help treat post-traumatic stress disorder, researching the use of ibogaine for opiate addiction and “implementing ayahuasca research for PTSD and broadening psychedelic harm reduction outreach for more widespread acceptance into our culture,” Doblin said. Similar to the path of cannabis in culture, he predicts psychedelics will first be accepted medicinally, then for their broadened spiritual and cultural uses.
“One day people will take for granted that psychedelics are legal, are highly prized, and help people make positive contributions to society,” he said.