Street art in Djerba, Tunisia,
by artist BRUSK
Photo by BRUSK.
— and not just on Facebook
Nobody is gathering more information more quickly than the providers of digital services. But do you trust them?
This is how the tech P.R. wars of the future will be waged: “Trust us, because we will take care of your precious information better than the other guy.”
On Aug. 21, Square, the mobile-payments start-up helmed by Twitter co-founder Jack Dorsey, announced the release of a new package of analytical tools available for free to any merchant that uses Square.
Small businesses, argued the press release, tend not to have the same access to advanced data crunching as larger operations. Square Analytics “levels the playing field” and “delivers sellers actionable data to increase sales and better serve their customers.” Want to know exactly how much a bad snow storm affected your cupcake sales, or what kind of advanced coffee products your repeat customers crave the most on Tuesday mornings? Square Analytics has the answers!
A few hours after Square’s announcement, I received an email from a man who handles press relations for Shopkeep, a company that offers point-of-sale processing via the iPad, and has apparently been touting its own small business analytics support for years. Judging by the accusations made in the email, Shopkeep was none too pleased by the debut of Square’s new service.
“Square is more interested in collecting and selling data than it is in helping small businesses grow,” read the email. My correspondent further alleged that Square’s “terms and conditions” gave Square the right to do anything it wanted with the data it collected on retail transactions.
Picture this: I order coffee at a coffee shop that uses Square … Square, not the cafe, seizes the data on that transaction and emails me a receipt. The company can sell that data to the highest bidder — another coffee shop up the street or the closest Starbucks. Then I could get an email from that other coffee shop, not the one I’m a regular at, offering me a discount or some other incentive to come in.
Shopkeep, in contrast, would never do such a dastardly thing.
I contacted Square and asked spokesperson Aaron Zamost if the coffee shop scenario was realistic. Unsurprisingly, he dismissed it out of hand. “No, we do not intend to do this,” said Zamost. “We do not surface, nor do we have any plans to surface individualized transaction data to any sellers besides the one who made the sale. Our sellers trust us to be transparent with them and respectful of what they share with us. If we were to violate their trust, or behave as other companies have been known to, they would leave us.”
I have no evidence to prove or disprove the allegations made by Shopkeep or the defense offered by Square. The interesting point is that the nature of the accusation is an attempt to poke at what is clearly a sore spot in Silicon Valley in 2014. In these post-Snowden days, how tech companies handle data is a volatile issue. In fact, it might be the biggest issue of them all. Because Shopkeep and Square are hardly alone in their ability to amass valuable information. Every company that offers a service over your mobile device — whether processing a sale, hiring a car, locating a room to stay in — is in the data business. Everyone is a data broker. As Silicon Valley likes to say, in the 21st century data is the new oil. What rarely gets mentioned afterward, however, is the fact that the oil business, especially when it was just getting started, was very, very dirty.
* * *
Square has a cool product: A plastic card reader that plugs into the headphone jack of your phone and enables anyone with a bank account to start processing credit card transactions. Although Square has yet to turn a profit, and has weathered some bad press in recent months, the company does process $30 billion worth of transactions a year. That’s a lot of information available to crunch.
Of course, there are plenty of companies, starting with the credit card firms themselves, that are already slicing and dicing payment transaction info and offering analysis to whomever can pay for it. Square is just one more player in a very crowded field. But Square is nevertheless emblematic of an important trend — let’s call it the disruptive democratization of data brokering. Once upon a time, a handful of obscure, operating-behind-the-scenes firms dominated the data-brokering business. But now that everything’s digital, everyone with a digital business can be a data broker.
In an increasing number of cases it appears that the ostensible service offered by the latest free app isn’t actually what the app-maker plans to make money off; it’s just the lure that brings in the good stuff — the monetizable data. Square may be a payments processing company first, but it is rapidly amassing huge amounts of data, which is in itself a valuable commodity, a point confirmed by Square executive Gokul Rajaram to Fortune Magazine earlier this year.
Similarly, Uber is ostensibly a car hiring company but is also poised to know more about our transportation habits than just about any other single player. Almost every app on your phone — even the flashlight app — is simultaneously performing a service for you, and gathering data about you.
Increasingly, as the accusations about Square from a competitor demonstrate, we may end up deciding whom we choose for our services based on whether we trust them as responsible safekeepers of our data.
Until this year, most Americans have had only the sketchiest knowledge of how huge the marketplace is for our personal information. In May the FTC released a report that looked at the nine biggest data brokers — companies that specialize in amassing huge dossiers on every living person in the Western world. The numbers are startling.
Data brokers collect and store a vast amount of data on almost every U.S. household and commercial transaction. Of the nine data brokers, one data broker’s database has information on 1.4 billion consumer transactions and over 700 billion aggregated data elements; another data broker’s database covers one trillion dollars in consumer transactions; and yet another data broker adds three billion new records each month to its databases.
The big data brokers build their databases by snarfling up every single source of information they can find or buy. Databases operated by federal, state and local governments are an obvious source, but the big data brokers also routinely scrape social media sites and blogs, and also buy commercial databases from a vast variety of enterprises, as well as from other data brokers.
Today, nobody is gathering more information more quickly than the providers of digital services. Surveillance Valley, indeed! Analytics companies know the constellation of apps on your phone, including your every click and swipe, down to the most granular level.
The rules regarding what can be done with this information are in their infancy. For now, we depend largely on what the companies say in their own terms and conditions. But we would be unwise to regard those as permanently binding legally promises. They can change at any time — something that Facebook has demonstrated repeatedly. What Square says now, in other words, might not be what Square does in the future, especially if the company finds itself in dire need of cash.
When everyone is a data broker, having standardized rules governing what can be done with our information becomes a pressing social priority. Right now it’s just a big mess.
Andrew Leonard is a staff writer at Salon. On Twitter, @koxinga21.
By Isabelle Belanger
29 August 2014
This summer, US Education Secretary Arne Duncan, standing alongside American Federation of Teachers (AFT) President Randi Weingarten, announced the Excellent Educators for All initiative, marking a new stage in the Obama administration’s assault on teachers and dismantling of public education.
The proposal is an adaptation of a long-ignored component of the 2001 No Child Left Behind Act (NCLB), implemented under the Republican administration of George W. Bush, requiring that states provide students of all socioeconomic, racial, and ethnic backgrounds equal access to “highly qualified” teachers.
From the beginning, this stipulation was for window dressing only, since one school district after another carried out budget cuts, mass layoffs and school closings and experienced teachers were replaced with lower-paid, inexperienced instructors. This process has accelerated under the Obama administration.
Nevertheless, under the terms of NCLB, “highly qualified” was defined as a teacher having a minimum of a Bachelor’s degree and possessing state certification in the subject area he or she is hired to teach. The ostensible goal of the proposal was to “ensure that poor and minority students are not taught at higher rates than other children by inexperienced, unqualified, or out-of-field teachers.”
The new initiative by the Obama administration, however, switches the focus from “highly qualified” teachers to those who are said to be “highly effective,” ie., teachers whose students perform satisfactorily on standardized tests.
This seemingly minor change in wording means that the once objective means of gauging teacher quality by subject-area degree and certification area has been altered to one that is almost entirely subjective, based as it is on the singular focus on standardized test scores.
Such a focus ignores a host of other measures of effectiveness such as students’ scores on teacher-created tests, projects and other assignments, the ability to instill an understanding and appreciation of the subject matter in students, and many other less tangible measures of successful teaching.
Rather than provide the necessary resources to overcome poverty and reverse the decades-long financial starvation of the public schools, the Obama administration, with the help of the teachers unions, is seeking to paint the picture that impoverished school districts lack—not the elemental necessities for a decent educational environment—but teachers who are determined and dedicated enough to overcome these problems! This is an utter fraud.
While feigning concern over the plight of poor and minority students Obama has spearheaded an unprecedented attack on highly qualified teachers and the children they teach. Since taking office, more than 300,000 teachers and other school employees have lost their jobs, thousands of public schools have been shut in Chicago, Detroit and other cities, and the administration has provided incentives for corporations and other business hucksters to open charter schools employing the most inexperienced instructors.
Aspects of the new initiative were present in Obama’s Fiscal Year 2015 education budget with its latest rendition of the notorious Race To The Top (RTTT) program, this time called RTTT-Equity and Opportunity. The budget includes $300 million in grants to states and districts to create data systems that track teacher and principal “effectiveness,” as well as student achievement at the nation’s poorest schools.
The Excellent Educators for All plan will force senior educators out of schools where students perform adequately on standardized tests (primarily due to the better financial circumstances of students attending such schools) and place them into the districts’ poorest performing schools, which largely serve students mired in poverty and suffering from related problems of hunger, illness, utility shut-offs, crime and other social ills.
There are three main components to the Excellent Educators program:
1. By April 2015, states will be required to submit “comprehensive educator equity plans” that describe how they will place “effective educators” in the classrooms of poor and minority students. By October 2015, states will have to prove that these students are not being disproportionately taught by “ineffective” teachers.
2. The Department of Education (DOE) will spend $4.2 million on an “Education Equity Support Network” whose purpose will be to help states write the comprehensive educator equity plans. According to a DOE press release, the network will also “work to develop model plans, share promising packages, provide communities of practice for educators to discuss challenges and share lessons learned with each other, and create a network of support for educators working in high-need schools.”
The provision of such a paltry sum to supposedly provide support for educators working with some of the nation’s most deprived children is utterly reprehensible. It is an affront to those teachers whose careers will be in jeopardy once they are placed in schools where low test scores are primarily the result of poverty, and have little to do with teacher quality.
3. The DOE will publish “Educator Equity profiles” which “will help states identify gaps in access to quality teaching for low-income and minority students…. States will be able to conduct detailed analyses of the data to inform their discussions about local inequities and design strategies for improving those inequities.”
Much like the publishing of the standardized test scores of teachers’ students, the publishing of districts’ Educator Equity profiles will be used to promote public anger with school districts, which will be presented as purposely staffing low-performing schools with ineffective teachers. Likewise, district officials and the media will impugn teachers as self-serving for wanting to work in high-performing schools rather than with the poorest achieving students.
In the past, teachers were offered higher salaries to work in the nations’ highest need areas, it being difficult to attract teachers to work in schools that are generally understaffed, in disrepair and having inadequate resources, and where learning and behavior problems are a daily occurrence. However, the offer of better pay did help to attract and keep capable teachers in these struggling schools.
Now, with most states basing a large portion of teacher evaluations on students’ standardized test scores, such financial incentives are of little consequence. As for all workers, a higher salary means little if there is no guarantee that the job will exist in a year’s time. The best teachers—including those currently working in poorer districts—will likely accept a lower salary in a more resourced school district, due to the knowledge that students’ test scores will likely be adequate to allow them to receive acceptable evaluations year after year, and therefore keep their jobs.
Significantly, the DOE has not yet developed a definition for what constitutes teacher “effectiveness.” One can assume the definition, once made, will be based almost exclusively on standardized test scores, as has been the mechanism for funding schools and making decisions over school closures and privatizations under both the Bush and Obama administrations.
In an address before teachers, President Obama asked, “what are they [the states] doing in order to train and promote and place teachers in some of the toughest environments for children….the kids who probably need less help get the most….” Obama stands reality on its head, since his administration has condemned millions of youth to live in the “toughest environments” by slashing food stamps, long-term unemployment benefits and essential programs, while overseeing the greatest transfer of wealth to the rich in history.
In the book Whither Opportunity?: Rising Inequality, Schools, and Children’s Life Chances, edited by Greg J. Duncan and Richard J. Murnane (2011), which is comprised of a series of groundbreaking studies on the effects of inequality on educational attainment, the concluding sentence asks: “If poverty places students at risk of educational failure …, would not intervening in poverty directly contribute to educational improvement?” The terrible circumstances facing millions of American children, however, are not of concern to the Obama administration; rather, it is teachers who are blamed for the problems created by the decayed capitalist order.
Predictably the trade union executives who run the AFT and NEA have joined in this continued effort to scapegoat teachers and destroy their job protections, seeking only to maintain a “seat at the table” while public education is dismantled.
Following Duncan’s announcement of the initiative, AFT President Randi Weingarten stated, “The Excellent Educators for All project…is necessary and important…. Secretary Duncan offer[s] an approach that does something for children by empowering teachers, not stripping them of their rights. We look forward to working with the secretary….”
The National Education Association is also on board with NEA President Dennis Van Roekel saying the union “fully supported the new plan.”
By Nancy Hanover
28 August 2014
In a statewide effort with national implications, for-profit charter schools and the right-wing American Legislative Exchange Council (ALEC) are attempting to amend the Ohio State Constitution. Those positioned to cash in financially are seeking to eliminate the requirement for a “thorough and efficient system of common schools throughout the state.”
The constitutional provision, adopted in 1851, provided the strongest possible mandate for the development of uniform public schools throughout the state. Eleven other US states have similar constitutional requirements to make “thorough and efficient” provisions for public schools, with eight others requiring a “general and uniform” system of schools.
Leading the effort to legally renounce Ohio’s current commitment to public education is Chad Readler, chairman of both the Ohio Alliance of Public Charter Schools and the education committee of the Ohio Constitutional Modernization Commission (OCMC), created by the state’s legislature in 2012. The Ohio Alliance of Public Charter Schools, created in 2006, is composed of 200 charter schools and was funded by the Walton Family Foundation and the Gates Foundation.
In response, public school advocates have emphasized that since US federal law does not enshrine education as a fundamental right, weakening or eliminating state constitutional strictures is a core attack. One of the chief effects of the constitutional change would be to block the use of the courts to enforce public rights or to provide oversight of educational standards, of particular importance in the state of Ohio.
The OCMC’s proposed changes to Article VI, Section 2 remove the passage stating “The General Assembly shall make such provision, by taxation, or otherwise … [as] will secure a thorough and efficient system of common schools throughout the state” and substitutes “The General Assembly shall provide for the organization, administration and control of the public school system of the state supported by public funds …”
This Orwellian “modernization” serves the profit interests of charter operators in two ways: by eliminating the requirement of a system of public schools throughout the state and by discarding the “thorough and efficient” standard.
Bill Phillis, longtime executive director of the Ohio Coalition for Equity & Adequacy of School Funding, said the change would virtually eliminate public accountability for school funding. “The ‘thorough and efficient’ standard has held the legislature’s feet to the fire for 160 years. Without a standard, public education could be diminished markedly and citizens would have no viable recourse via the courts,” he said.
In fact, historically the courts have relied upon the Ohio Constitution’s “thorough and efficient” language to require significant funding increases and other improvements for Ohio’s poorest school districts. A series of decisions, known as DeRolph, began in 1991 and were battled out in the courts for 12 years.
The stage was set when, in 1994, Perry County Court Judge Linton Lewis, Jr. ruled that “public education is a fundamental right in the state of Ohio” and that the state legislature had to provide a better and more equitable means of financing education.
Attorney Nick Pittner, who argued the DeRolph case for 500 poorer districts, pointed to children in the Appalachian-area of Vinton County, where the school had no cafeteria and they therefore had to cross a busy highway to eat at a diner, and to another school, where scaffolding was erected to prevent children from being hit by bricks falling from the walls.
In the 1997 DeRolph I ruling, the Ohio Supreme Court returned to the constitutional issues, stating “ …The delegates to the 1850-1851 Constitutional Convention … were concerned that the education to be provided to our youth not be mediocre but be as perfect as could humanly be devised. These debates reveal the delegates’ strong belief that it is the state’s obligation, through the General Assembly, to provide for the full education of all children within the state.” He summed up, stating, “The facts documented in the record lead to one inescapable conclusion — Ohio’s elementary and secondary public schools are neither thorough nor efficient.”
In fact, DeRolph did lead to billions of additional state funding dollars for education in the form of building construction and renovation for over 1,000 school buildings for kindergarten through 12th grade. These new buildings “wouldn’t be there without ‘thorough and efficient,’” Phillis pointed out.
Three subsequent high court rulings in 2000, 2001 and 2002 affirmed the unconstitutionality of Ohio’s school-funding system due to inequality across districts. Eventually the court backed down, stating that Ohio had made a “good faith effort,” thus reversing the earlier rulings.
Nevertheless, the court rulings and above all the constitutional mandate remain a thorn in the side to those forces attempting to institute market-driven education throughout the state. The deliberate and systematic defunding of public education and the parallel rise of charter chain schools have dramatically intensified education inequality in the state.
Presently, 45% of the state’s school children receive free or reduced school lunches (often used as a poverty benchmark), and in seven counties (Champaign, Coshocton, Crawford, Defiance, Greene, Miami and Medina) the child poverty rate has increased 90% or more in the last decade.
Heavily hit by deindustrialization and the 2008 crash, state funding for education in Ohio has been systematically cut. The state model forces school districts to make up the difference through their own tax levies. While business taxes have been cut, the burden of school funding has been shifted to homeowners, rising from 46% of the total in 1991 to a whopping 70% today.
Who are the heavyweight drivers and potential beneficiaries of the constitutional rewrite? They are the American Legislative Exchange Council (ALEC) and Ohio’s wildly profitable charter school chains. A notorious corporate “reform” group (also spearheading the national assault on public workers’ pensions), ALEC seeks to “replace” public schools with “private market-driven education thrift stores.” Education historian Diane Ravitch observed, in an apt phrase, ALEC “owns the Ohio legislature,” providing statistics on the number of Ohio legislators who are members of ALEC, on ALEC “scholarships,” or attending ALEC conferences.
Among the charter operators, the key players in Ohio are William Lager and David Brennan, as well as the publicly-traded national online charter K12. The biggest charter in the state is Lager’s Electronic Classroom of Tomorrow (ECOT), a cyber or online-only charter that enrolls 14,486 students statewide, netting about $64 million annually. ECOT schools are rated academically near the very bottom of 613 districts in the state. Lager has contributed $1 million to state politicians since 2001, according to Ravitch.
David Brennan’s White Hat Management operates 30 schools in Ohio and is the largest chain school, collecting about $100 million annually from state coffers for his for-profit charter empire.
Brennan and his family have donated millions of dollars to state politicians including Governor John Kasich. White Hat lobbyists have played significant roles in directly writing charter legislation. Brennan’s cyber charter, Ohio Distance and Electronic Learning Academy, graduates a scandalous 35.9% of its students. His Alternative Education Academy had a 22.8% graduation rate.
The Ohio charter industry has also been characterized by outright criminality. In June, 11 FBI agents raided Horizon Science Academy charter school in Cincinnati as part of a federal investigation into sexual misconduct and test tampering at the 19 schools managed by Concept Schools. The Dayton location of the chain has also been accused of discriminating against black students, falsifying attendance records and hiding sexual misconduct. 6,700 Ohio students attend the various Concept Schools academies.
Not surprisingly, given the role of ALEC and charter school operators in crafting state legislation, Ohio’s lax regulations hold the state’s 391 charter schools to lower performance standards than traditional public schools. Despite these diminished expectations, the state has closed 157 charters for lack of academic achievement since 2000.
The threat to eliminate state constitutional protection of public schools signals the fact that profit interests are already dismantling large swathes of public education in this country, if not its entire edifice, in the interests of monetizing education. Public education—like the right to municipal water, utilities or health care—is no longer considered by the ruling elite to be necessary for the masses of people, particularly if it can instead be packaged and sold at a profit.
|Juniper: Streaming Will Drive Digital Music Sales Through 2019…But Sloooooowly
Juniper Research has released a new report that indicates the digital music industry will experience slow revenue growth over the next five years, expanding from $12.3 billion in 2014 to $13.9 billion in 2019. As reported by Fierce Mobile IT, the research suggests a strong performance in the robust streaming music sector largely will be offset by a decrease in revenues from legacy services, including ringtones, ring-back tones, and music sales.
According to the new report titled “Digital Music: Streaming, Download, and Legacy Services 2014-2019,” the market will be characterized by consumer migration to cloud-based services. Such pure play music providers as Spotify and Pandora increasingly will find themselves competing with personalized services from the leading over-the-top (OTT) players, including Apple and Google. Additionally, piracy will remain a significant factor responsible for “major revenue leakage,” particularly in emerging markets (think China), where only a small percentage of content is legally acquired.
The report strongly suggests music consumption is set to become a highly sociable activity, with features such as music discovery and social media integration that connects music fans. However, finding ways to expand the pool of music subscribers while increasing the ease of discovery remains a key challenge for streaming companies. In a statement, Juniper said smartphones and tablets will be the primary platforms of growth, although digital music revenues on the PC/laptop will remain robust over the forecast period. Additionally, emerging markets are expected to strengthen in terms of digital music consumption, as disposable income levels continue to rise and streaming services expand into these regions.
|McDonald’s To Customers: Do You Want Some Digital Music With That?
Two all-beef patties, special sauce, lettuce, cheese pickles, onions, on a sesame seed bun…with a side of digital music. McDonald’s apparently has launched an “online music experience” designed to expand its digital presence, modernize the brand, and drive customers through a new online food-ordering app. Specifically, the fast-food chain has hired Ticketmaster’s Julia Vander Ploeg to create a “variety of digital music and entertainment experiences that McDonald’s will provide to customers, to reward the most enthusiastic customers and drive frequency.”
According to several sources, Vander Ploeg joins the company as a chief member of its Global Digital Team, which is focused on customer engagement, eCommerce, service delivery, and digital content. While no specifics are available, the McDonald’s website has posted a listing for a product director for music and entertainment, whose role would include crafting the strategy and product roadmap “for a variety of digital music and entertainment experiences that McDonald’s will provide to customers.” This person also will “establish multi-channel music and emerging entertainment programs to reward our most enthusiastic customers and drive frequency.”
“As digital consumer engagement models and retail business opportunities evolve, McDonald’s will continue to create an eCommerce platform that will enable us to reach even more customers and support McDonald’s global digital business and technology growth,” the company’s website says. “Our eCommerce platform will revolutionize how McDonald’s interfaces with our customers by removing physical boundaries to allow our customers to connect to,, and order McDonald’s any time or place, globally.”
|Vinyl Album Sales Grow To Still-MinusculeNumber Because Of “Enhanced Quality”
Every few months some analyst looking at the recorded music industry notices that vinyl album sales keep ticking upwards, which triggers yet another look at analog music sales within the greater digital universe. The most recent of these reviews is offered by TheStreet.com’s Jason Notte, who this week noted that “vinyl record sales have jumped a whopping 40.4% since the first six months of last year.” Noting that vinyl accounts for only a small percentage of total album sales (which in the first quarter of this year were down nearly 15% from the same period last year), he explained that sales of the old LP format rose from 2.9 million records in the first six months of 2013 to 4 million in the first half of this year.
“That’s a fairly small number when you consider that, even without Nielsen Soundscan’s ‘Track Equivalent Album’ and ‘Streaming Equivalent’ album measures that turn individual tracks into album sales, there were 121 million albums sold in the U.S. in the first half of 2014,” Notte writes. “Even the ‘dead’ CD still managed 63 million sales during that time.”
Still, it’s interesting to note – and Notte does – that vinyl sales are up 250% over the past 20 years while overall music sales slid 50%. As music fans have continued to embrace streaming music, “vinyl has become streaming’s aesthetic counterweight,” he says. “It’s a $20 to $30 luxury purchase made not only for its enhanced quality, but for its historic value. It’s a purchase reserved for standout releases and made by only the most dedicated listeners willing to invest in the music and the equipment to play it.”
|The Guardian: Hi-Res Digital Music Is Better, But Can Lead To Disappointment
“Why are we still listening to over-compressed music through low-quality headphones when advances in bandwidth, storage capacity, and speakers means we could be listening to high-quality uncompressed audio all the time?” This is the very valid question The Guardian recently asked its U.K. readers, noting that in an era of 24-bit audio, virtually all music sold and streamed today is available only in a much lower quality 16-bit CD or even the more highly compressed MP3 format. All conventional industry wisdom, theories, and testing aside, the question remains: can listeners actually tell the difference between high- and low-resolution?
This is the question three audiophiles at The Guardian asked themselves. After listening to a number of tracks played in 128kbps and 320kbps MP3; CD; and 24-bit studio master, the answer was…yes, although not necessarily in a transformative way. “The difference between MP3 and CD was most striking, [but] I struggled to differentiate much from CD to studio master,” said Tim Jonze, The Guardian‘s music editor. “Ultimately the difference is there but it’s subtle and it depends on how you listen to music.” Jason Phipps, The Guardian‘s head of audio, noted “there’s a distinct quality difference between the kind of compressed, middling MP3 commonly downloaded from the major platforms and the 24-bit high-res studio master.”
And Guardian correspondent Samuel Gibbs added, “Overall the studio masters sounded fuller…but that difference wasn’t always a good thing. It was disappointing to hear a recording of Pavarotti’s ‘Nessun Dorma’ sound worse in studio master, as it exposed the fact that the orchestra and the tenor’s tracks were recorded separately in different environments. Still, what was very apparent is just how bad a poor-quality MP3 sounded, how good a 320kbps MP3 and CD sounded, and how cutting out the middle man in the audio production chain with a studio master could have unexpected results.”
|Gracenote Hires New CEO To Expand RoleOf Metadata In The “Digital Ecosystem”
Most online music fans have never heard of Gracenote, but the provider of audio and video metadata and recognition services – owned by Tribune Media Co. – has hired former M-Go chief John Batter, to serve as its new CEO. This is a somewhat big deal because Batter’s new role is to expand the company’s services “internationally and aggressively” and “expand the role metadata plays in the digital ecosystem and experience.”
Consumers encounter Gracenote services via such services as Google Play, Xbox Music, and MTV, usually without even knowing it. As explained by Billboard, the company’s MusicID service uses metadata to let listeners identify songs whether downloaded or ripped from CDs, and its “scan and match” technology helps cloud services (e.g. Amazon Cloud Player) sync offline and online music collections. Such technologies facilitate discovery and ease of use, two vital aspects of today’s digital music services.
“Tribune Media has decided to focus its digital investment strategy on growing its metadata business globally, which today includes Gracenote and What’s-On,” said Tribune CEO Peter Liguori in a statement. “It is becoming very clear that metadata will help drive the evolution of next-generation TV and music experiences and we believe Gracenote is in an excellent position to drive the industry forward.”
A publication of Bunzel Media Resources © 2014